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Highlights
Social media is evolving and rapidly changing; you cannot afford to get left behind. Whether you run a business, want to spruce up your resume, or have the drive to become a social media manager, then this course will be invaluable to you.
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Using social media to market your business is not an option, it is vital. Facebook has more than two billion active users a month. LinkedIn has hundreds of millions of monthly users. Imagine how much extra business you can attract if you use these websites to your advantage.
If you're looking to expand your reach online, then follow the steps provided in this video course by social media manager Latasha James, who has a wealth of experience working with Fortune 500 companies. She’ll take you through Facebook, Instagram, LinkedIn, and Twitter, and show you how to use analytics, content strategies, and engagement to draw in new followers and help your business grow.
What We Offer
- Accredited Social Media Manager Online Course including Proof of Completion
- This course is Accredited by ICOES and CPD Continuing Professional Development (CPD) Certified.
When you successfully complete an International Open Academy course, you can order a digital certificate of achievement with your name and the course on it. Successfully completing a course means that you have completed each lesson in full, and passed your exams!
Modules
- Module 1: Introduction And Strategy
- Meet your tutor, social media manager and YouTuber, Latasha James
- How this course will help you
- How to develop a content strategy for any platform
- Choosing the right platforms
- Setting the correct goals
- How to create well designed social media content
- Creating a content calendar and tools for content scheduling
- Measuring Key Performance Indicators (KPIs)
- Module 2: Facebook
- Facebook setup and walkthrough
- Content strategy to get the most out of Facebook
- Facebook Groups moderation
- Facebook customer service 101
- Facebook ads 101
- How to use Facebook analytics
- Module 3: Instagram
- Instagram setup and walkthrough
- Content strategy to get the most out of Instagram
- Scheduling tools for Instagram
- Instagram hashtag strategy
- Instagram Story strategy
- Instagram Live strategy
- Instagram engagement strategies
- Instagram ads 101
- How to use Instagram Analytics
- Module 4: LinkedIn
- Company profile platform setup and walkthrough
- Personal profile platform setup and walkthrough
- Content strategy to get the most out of LinkedIn
- Thought leadership and employee advocacy strategy
- LinkedIn ads
- How to use LinkedIn analytics
- Module 5: Twitter
- Twitter setup and walkthrough
- Content strategy to get the most out of Twitter
- Twitter hashtag strategy
- Twitter engagement strategies
- Using Twitter for customer service 101
- How to use Twitter analytics
- Module 6: Working as A Social Media Manager
- What does a social media manager do?
- How to find work as a social media manager
- How to become a freelance social media manager
- Building a social media manager resume: final thoughts and tips
For more information about this course, please go to this link.
About International Open Academy
International Open Academy courses are designed for anyone with an interest in learning. No formal qualifications are required to study with us. Our courses are suitable if you want to learn new skills, start a new career, or if you’re already working in a particular industry and wish to upgrade your talents and enhance your resume.
Company Legal Name: International Open Academy | Registration number: 540695 | Registration Country: IE | Contact info: NULL | The merchant has certified that their products or services comply with the applicable rules of EU law.